Coastal Andhra's outlet & lifestyle destination.
Varam Central is evolving into Coastal Andhra Pradesh's premier outlet and lifestyle destination in Machilipatnam, Krishna district. It combines factory outlet shopping with dining, family entertainment, a modern business and creator hub, and community spaces — designed as an all-day destination rather than a single-purchase stop.
- Outlet & retail brands
- 8
- Dining concepts
- 3
- PVR INOX screens
- 3
- Parking bays
- 100+
All floors accessible. PVR INOX, Creamstone open until midnight.
Visitor FAQs →Brands you know, at outlet-destination prices
Value fashion for men, women and children from Reliance Retail's flagship apparel brand.
Consumer electronics, home appliances, smartphones and computing.
Affordable fashion, footwear and accessories for the whole family.
Contemporary in-house fashion, home and beauty labels.
Multi-brand beauty and cosmetics destination with skincare, makeup and fragrances.
Massage chairs and wellness recliners showroom offering in-store trials.
Stay longer, eat well
An outlet destination thrives when visitors stay longer. Varam Central is curating a complete food ecosystem — from destination fine dining and regional cuisine to cafés, dessert concepts and grab-and-go.
Cream StoneIce Cream · Garden Area- Pizza HutPizza · Second Floor
- KFCFried Chicken · Second Floor
- McDonald'sBurgers · Second Floor
Weekday-ready workspace, inside the destination
Varam Central is developing a modern business hub alongside retail — flexible coworking spaces, a startup incubation centre, a podcast & content recording studio, meeting rooms, creator collaboration spaces and event & workshop facilities. This generates weekday traffic in addition to evening and weekend visitors.
Explore leasing opportunities →- Coworking
- Incubation
- Podcast studio
- Meeting rooms
- Creator spaces
- Events & workshops
Events at Varam Central
- Diwali Mela at Varam Central2026-10-30 → 2026-11-06 · Central Atrium, Ground Floor
- Summer Kids Carnival2026-05-15 → 2026-06-15 · Second Floor Play Court
- Coastal Andhra Food Festival2026-08-01 → 2026-08-10 · Third Floor Terrace
Deals happening now
- Flat 40% off on new arrivalsDiscount applies on select styles across menswear, womenswear and kids at Reliance Trends.
- Assured exchange bonus on smartphonesExtra exchange value on Android and iOS smartphones at Reliance Digital.
A landmark on Jaldu Avenue (Old SBI Road, Machilipatnam
Visiting Varam Central — FAQs
- Where is Varam Central located?
- Varam Central is on Jaldu Avenue,Old SBI Road Machilipatnam 521001, Krishna district, Andhra Pradesh.
- What is Varam Central becoming?
- Varam Central is transitioning into Coastal Andhra Pradesh's premier outlet and lifestyle destination — combining factory outlets and value retail with dining, entertainment, a business hub and community spaces.
- What are Varam Central's opening hours?
- The mall is open every day from 10:00 AM to 10:00 PM. Some restaurants and the multiplex operate later.
- Does Varam Central have a multiplex?
- Yes. A 3-screen, state-of-the-art PVR INOX multiplex is located on the First Floor, with picture and sound on par with any metro multiplex in Hyderabad, including recliner seating and Dolby Atmos audio.
- Is parking available at Varam Central?
- Yes. The mall has 100+ covered bays across one basement parking levels with future expansion capacity, including two-wheeler zones and reserved EV charging bays.
- Is Varam Central wheelchair accessible?
- Yes. Every entrance has ramps, every floor has accessible lifts and washrooms, and complimentary wheelchairs are available from the Ground Floor concierge.
- How do I reach Varam Central by public transport?
- APSRTC buses stop at Machilipatnam bus station, about 2 km from the mall. Autos and app-based cabs like Rapido, Uber, OLA are available throughout the city.
- Is Wi-Fi available inside the mall?
- Complimentary Wi-Fi is available across public areas. Connect via a one-time OTP sent to your Indian mobile number.